About

Where founder experience meets supply chain execution.

I'm Aymen — a London-based supply chain contractor and ex-founder. In 2020 I founded ShieldFit, a DTC fitness brand built from scratch with no outside investment, no playbook and no existing supplier relationships. Over five years I developed products across global manufacturing markets, negotiated direct with factories, built freight and logistics operations across the US, UK and Australia, and managed a full end-to-end supply chain across multiple international markets. In April 2025 ShieldFit was acquired in a multi-six figure deal.

The contacts, processes and hard-won experience from building ShieldFit are now the foundation of the work I do today. I help businesses build leaner supply chains, cut costs, and get new products from sourcing to shelf — the same gauntlet I ran on my own brand.

What I do

Three ways I work
with brands.

Hands-on, not advisory. I go in, find the problem, and fix it.

Supply Chain Cost Reduction

Audit current sourcing spend and identify savings across the full cost base
Source direct manufacturers globally — China, Southeast Asia, Europe and beyond
Negotiate pricing, MOQs, payment terms and lead times
Build freight, 3PL and logistics infrastructure across multiple markets
Identify and eliminate hidden costs across packaging, duties and fulfilment

Typical cost saving: 25–40% on product costs

Product Launches

Take a product from concept to shelf, or rescue a launch that's already in motion
Identify and verify the right manufacturer in person, not over WeChat
Manage samples, quality and the production run end to end
Hit the ship date: freight, packaging and fulfilment handled

From sourcing to shelf, on time

Ongoing Supply Chain Management

Manage supplier relationships and performance long term
Monitor quality, lead times and costs across all markets
Optimise freight and logistics as the business scales
Retained on a part-time basis to oversee ongoing operations

For businesses that want to stay lean and keep improving

The Process

No trading companies.
No Alibaba browsing.

Every supplier in my network was qualified through the same rigorous process — whether I'm cutting your costs or getting your product made right. They earned their place through results.

Initial Qualification

Production capability, factory size and export history assessed. Direct factories with a proven track record of supplying established businesses across global markets.

Sample Review

Samples ordered and reviewed against a detailed quality brief covering materials, construction, finish and consistency across units. No commitment until samples are approved.

Factory Verification

Direct communication, video walkthroughs and third party production floor audits confirming capacity, capability and working conditions.

Commercial Terms

Payment structure, lead times, reorder flexibility and branding exclusivity agreed only once quality and capability are confirmed. Long term relationships prioritised over one-time transactions.

The Network

The moat is
the network.

Built over years of factory visits, supplier relationships and real transactions — not an Alibaba account. Direct manufacturer contacts across China, Southeast Asia, Europe and beyond. Native-language negotiators embedded in key markets. It's what lets me cut your costs and get your product made right, and it took years to build, so it can't be replicated overnight.

Logistics & Supply Chain

From factory floor
to your door.

Freight coordination from global manufacturing markets across US, UK, Australia and Europe
3PL onboarding, fulfilment setup and inbound logistics management
Payment terms, order protection and customs documentation handled end to end

Case studies

Brands I've built
and worked with.

From zero to exit, and everything in between.

DTC Fitness Brand

ShieldFit — Ex-founder

Built from zero to multi-six figure exit. Full supply chain across US, UK and Australia — manufacturer sourcing, freight, 3PL, packaging. Acquired 2025.

Multi-6 Figure Acquisition · 3 International Markets · 5 Yrs Supply Chain Ownership

Luxury Fragrance

Risen Fragrances

Faith-centred luxury fragrance brand. Took the product from concept to market-ready in 11 weeks — end-to-end supplier sourcing, MOQ negotiation and full supply chain setup across international manufacturing markets.

11 Wks Concept to First Sale · 85%+ Gross Margin · 12 Fragrances Live

Premium Men's Goods

Forge & Field

Premium men's accessories brand. Full sourcing and supply chain setup — from factory identification and material sourcing to end-to-end logistics across US and UK markets.

Premium Materials Sourced · 13 Wks Factory to Door · 63–73% Gross Margin